Ikea loyalty customers can win candle that smells like its famous meatballs

(CNN) — Ikea is celebrated for the Swedish meatballs served astatine its stores’ cafeterias. Now, it’s turning those meatballs customers emotion into … scented candles.

Ikea is offering meatball-scented candles arsenic a prize in a sweepstakes lawsuit for “Ikea Family” loyalty nine members to observe the 10-year day of the escaped loyalty program. Ikea hopes that dangling the candles whitethorn entice further customers to motion up for a loyalty card, which gives members rewards and different perks.

Ikea says 1,925 fortunate winners volition get to assertion 1 of the Huvudroll meatball candles and fto the saccharine odor of meatballs waft done their homes. The lawsuit volition tally done August 22.

Earlier successful the pandemic, erstwhile stores were closed, the Swedish-based company shared its meatball recipe for customers to marque astatine location (hint: it’s each astir the pick sauce).

“Staying astatine location tin beryllium hard, but we privation to assistance marque everyone’s lives that small spot easier and much enjoyable. Bon appétit or, smaklig måltid, arsenic we accidental successful Sweden!” the institution said.

In 2019, Ikea said it was moving connected a plant-based meatball that “looks and tastes similar nutrient but is made from plant-based alternate proteins. Ikea said it wanted to merchantability the plant-based meatballs astatine each of its restaurants worldwide.

Ikea’s meatballs person been astir since 1985, according to the company. It sells much than 1 cardinal each year.

“It’s hard to bash concern with idiosyncratic connected an bare stomach,” Ikea laminitis Ingvar Kamprad, who died successful 2018, said of wherefore the institution decided to unfastened up restaurants in stores.

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