Customised Shaped Boards for Business Promotions

In the fast-paced world of business marketing, standing out is not just an option—it’s a necessity. Whether you’re an estate agent looking to attract buyers or a business eager to catch the eye of passersby, shaped boards offer an innovative way to elevate your brand visibility. Forget the traditional rectangle—today, it’s all about creativity and impact!

Why Shaped Boards Are a Game Changer

1. Instant Brand Recognition

People process images 60,000 times faster than text. A uniquely shaped board helps create a strong visual identity, making your brand more memorable and instantly recognisable. Unlike standard rectangular signs, shaped boards trigger viewers' more immediate emotional response, reinforcing brand recall and setting you apart from competitors.

Case Study: A UK estate agency saw a 35% increase in engagement after switching from standard to custom boards. The change not only attracted more inquiries but also strengthened their professional image. Clients perceived the agency as more innovative and customer-focused, leading to increased repeat business and referrals. By incorporating eye-catching designs that aligned with their industry, they were able to make a lasting impression on potential buyers and sellers alike.

2. Increased Visibility

A creatively designed estate agent board is more likely to grab attention. Imagine walking down the street—what stands out more? A generic rectangular sign or one shaped like a key, house, or arrow?

Disclaimer: Data based on industry research and customer surveys.

• Use house-shaped boards to reinforce the property theme and make the listing more visually appealing. Buyers are more likely to be drawn to a sign visually representing a home, as it creates a sense of familiarity and trust. House-shaped boards make it clear at a glance that a property is on the market, ensuring your message is instantly understood.
• Integrate QR codes for instant property information, virtual tours, or direct agent contact, enhancing user engagement. QR codes allow potential buyers to access key details with just a quick scan on their phone, reducing barriers to information and encouraging faster decision-making. You can make the house-hunting process more seamless by linking to property videos, brochures, or booking forms.
• Choose bold, readable fonts to ensure visibility from a distance, making it easy for passersby to capture key information at a glance. Fancy or overly intricate fonts may look stylish but can be challenging to read, especially at a distance or when driving past. Opt for clean, professional typography that maintains legibility while reflecting your brand’s personality.
• Opt for high-contrast colours to improve legibility in various lighting conditions. A well-balanced colour combination can make your board pop even in low-light or overly bright settings. For example, dark blue text on a white background or yellow on black creates a visually striking contrast that ensures the sign is easy to read in all weather conditions.
• Consider weather-resistant materials to maintain the board’s professional appearance over time, ensuring long-lasting impact. Boards exposed to the elements can fade, warp, or break over time, diminishing their effectiveness. Using durable, UV-resistant, and waterproof materials like Correx or aluminium composite ensures your board remains vibrant and sturdy, even in the unpredictable British weather.

2. Retail and Local Businesses: Capture Foot Traffic

A bakery using cupcake-shaped boards? A real estate firm using building shape estate agent board? A gym with dumbbell-shaped signs? These creative elements make your brand more engaging and approachable. Unique signage piques curiosity, encouraging potential customers to stop, look, and walk through your doors. 

Retail businesses thrive on foot traffic, and a well-designed shaped board can act as a silent salesperson, guiding customers towards your store. Whether it’s a coffee shop using steaming cup-shaped boards or a pet store featuring paw-shaped signs, these visual cues reinforce brand identity while making a memorable impression.

3. Events and Promotions: Stand Out in a Crowd

Event marketing thrives on differentiation. Shaped boards in unique designs help businesses attract attention at trade shows, fairs, and product launches. Unlike standard banners or posters, shaped boards add a dynamic visual element that sparks curiosity and conversation. Whether a large-scale festival or an intimate networking event, a creatively shaped board can be an eye-catching centrepiece that draws attendees in.

Example: A tech company introduced tablet-shaped boards at an exhibition and saw a 60% increase in booth visits compared to previous events. Their bold, interactive signage grabbed attention and encouraged more visitors to engage with their products, leading to higher brand recall and post-event follow-ups. By incorporating QR codes and digital elements into their shaped boards, they successfully converted foot traffic into online engagement, proving the power of innovative signage in event marketing.

The Science Behind Effective Shaped Boards

Colour Psychology & Shape Impact

Colours and shapes influence perception. A round sign suggests friendliness, while sharp angles convey efficiency.

Practical Tips for Designing Your Shaped Boards

1. Keep It Simple Yet Striking – Too much detail can reduce clarity and make the board look cluttered. A clean, well-thought-out design ensures that key messages are absorbed quickly. Stick to essential elements like bold text, your logo, and a striking shape that aligns with your brand identity.
2. Use Contrasting Colours – Make text stand out by selecting strongly contrasting colours. For example, dark lettering on a light background or vice versa increases readability. This is especially important for outdoor boards, where changing light conditions can affect visibility.
3. Consider Material Durability – Weather-resistant materials ensure longevity, preventing fading, warping, or damage from rain, wind, or sun exposure. Choosing high-quality materials like Correx or aluminium composite panels can save money in the long run by reducing the need for frequent replacements.
4. Test Different Shapes – Run A/B tests to see which designs attract the most attention from your audience. Try experimenting with different sizes, silhouettes, and messaging placements to determine what resonates best with potential customers. A simple test, such as displaying two differently shaped boards in similar locations, can provide valuable insight into effectiveness.

Conclusion

In today’s competitive market, traditional marketing doesn’t cut it anymore. By embracing shaped boards, businesses can create stronger connections, improve brand recall, and increase engagement.

For estate agents, retailers, and event organisers, investing in innovative signage is an easy yet effective way to gain an edge.

Looking for top-quality shaped boards? Printed Estate Agent Boards has you covered with premium custom designs that leave a lasting impact!